Phuket, Thailand
Marketing systems for small businesses in Southeast Asia.
I'm Mathieu Gsell. I build the websites, sales channels and automations that bring customers in — and I measure what each one returns. I work solo with AI doing the heavy lifting, which is what keeps the work fast and the price reasonable.
Ask for a quoteServices
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Online marketing
Getting found by the customers already looking for you: multi-platform distribution, listings, SEO, and the channels that actually convert in your market.
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Websites and direct booking
Fast, multilingual sites that take bookings and payments, so you stop paying commission on every sale.
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AI systems
Content, translation, research and analysis at a volume that used to require a team. This is what makes everything else affordable.
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Process automation
The repetitive work — reporting, publishing, follow-ups, data entry — handed to a system that doesn't forget.
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Business advice
Unit economics, pricing, and where your margin actually goes.
Written work
I wrote The Grab Method, a reference on delivery-platform economics for restaurant operators in Southeast Asia: commissions, hidden fees, per-order margin, and the numbers that decide whether an order is worth taking. Every figure in it is sourced and labelled. That's the standard I hold client work to.
thegrabmethod.comHow I work
- Start small. We begin with the smallest piece of work that produces a result you can see.
- Measure it. Monthly reporting, channel by channel, including what each one costs you.
- You own it. Every site, account and system I build is yours, in your name.
Next step
Tell me what you sell and who you're trying to reach. I'll come back with a plan and a price.